In accordance with the Orgatec 2018 slogan, the American office furniture manufacturer Haworth presented itself at the show with a stand designed by the Spanish designer Patricia Urquiola. Urquiola’s concept was based on the creation of various (cultural) spaces dedicated to different everyday activities.
The special challenge we faced in building the stand was constructing a massive and at the same time free-standing entrance area, as well as implementing the detailed design specifications and material compositions – such as the sophisticated processing of perforated metal sheeting. The effort paid off handsomely – the stand turned out to be a real magnet for visitors, and scored with the high quality of the visit and the exciting showcasing of the products.
- Service: Project management, engineering, production, assembly, storage
- Concept: Studio Urquiola srl
- Space: 529 sqm