{"id":25372,"date":"2021-04-26T10:25:07","date_gmt":"2021-04-26T08:25:07","guid":{"rendered":"https:\/\/zeissig.de\/references\/haribo\/"},"modified":"2021-08-17T15:08:25","modified_gmt":"2021-08-17T13:08:25","slug":"haribo","status":"publish","type":"projects","link":"https:\/\/zeissig.de\/en\/references\/haribo\/","title":{"rendered":"HARIBO"},"content":{"rendered":"\n
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\n\t\t\t\t\t\"HARIBO\t\t\t\t<\/figure>\n\t\t\t<\/div>\n\t\t\t\n\t
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HARIBO am POS<\/h2>\n\t\t\t\t\t<\/div>\n\n\t\t
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\n\t\t\t\t\tSeit rund einem Jahr unterst\u00fctzen wir eine weitere Top-Marke im LEH: HARIBO. Das Retail-Konzept wurde 2020 als Prototypen-Rollout bei verschiedenen Lebensmittelh\u00e4ndlern umgesetzt. Darunter z\u00e4hlen z.B. diverse Mittelrauml\u00f6sungen, Einzeldisplays, 3D-Logos und Grafikarbeiten.\r\n\r\nSeit Herbst k\u00f6nnen die HARIBO Produkte auch im neuen Outlet-Store in M\u00fclheim-K\u00e4rlich geshoppt werden. Auf 600 qm haben wir die Verkaufsfl\u00e4che in die bunte HARIBO Markenwelt verwandelt.\r\n\r\nDas Retail-Design-Konzept, entworfen von der Agentur Syndicate aus Hamburg, und die Umsetzung greifen die vertrauten Elemente des Haribo Packaging Designs auf und sind funktional an verschiedene Marktgegebenheiten anzupassen.\r\n\r\nGerade im LEH muss das Design auch immer der Funktion folgen \u2013 zum einen m\u00fcssen sich Produktpr\u00e4sentationen z.B. an vorhandene Regalsysteme integrieren lassen, zum anderen muss ein unkompliziertes Handling gew\u00e4hrleistet werden. Solche und weitere Funktionen werden bei uns in der Konstruktion durchdacht und intelligent, ohne das Design zu st\u00f6ren, umgesetzt. So sind z.B. die Einzeldisplays so konstruiert, dass keine weiteren Auf- und Zusammenbauarbeiten n\u00f6tig werden. Zus\u00e4tzlich wird durch Ausschnitte f\u00fcr Hubwagen ein Positionieren im Markt deutlich einfacher m\u00f6glich. Durch Topper und Logo wird die Sichtbarkeit, Pr\u00e4senz und der Wiedererkennung sichergestellt.\r\n\r\nIn M\u00fclheim-K\u00e4rlich hat neben verschiedenen Wandabwicklungen, Mittelrauml\u00f6sungen und Einzeldisplays auch unsere Hygienestation nat\u00fcrlich mit Goldb\u00e4ren einen Platz gefunden und sich in die bunte HARIBO-Welt so bestens integrieren lassen.\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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  • \n\t\t\t\tService: Project management, engineering, production, logistics, installation\t\t\t<\/li>\n\t\t\n\t\t\t\t\t
  • \n\t\t\t\tConcept: Syndicate, ZEISSIG, Laura Feuerhake\t\t\t<\/li>\n\t\t\n\t\t\t\t\t
  • \n\t\t\t\tSpace: 600 sqm\t\t\t<\/li>\n\t\t\t<\/ul>\n<\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"HARIBO<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"HARIBO<\/figure>\n\n\n\n
    \"HARIBO<\/figure>\n\n\n\n
    \"HARIBO<\/figure>\n\n\n\n
    \"HARIBO<\/figure>\n","protected":false},"excerpt":{"rendered":"

    HARIBO am POS – der neue Outlet-Store in M\u00fchlheim K\u00e4rlich.<\/p>\n","protected":false},"featured_media":0,"template":"","referencetax":[23],"class_list":["post-25372","projects","type-projects","status-publish","hentry","referencetax-stationary"],"acf":[],"yoast_head":"\nHARIBO - ZEISSIG<\/title>\n<meta name=\"description\" content=\"HARIBO am POS - der neue Outlet-Store in M\u00fchlheim K\u00e4rlich.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeissig.de\/en\/references\/haribo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HARIBO - ZEISSIG\" \/>\n<meta property=\"og:description\" content=\"HARIBO am POS - der neue Outlet-Store in M\u00fchlheim K\u00e4rlich.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeissig.de\/en\/references\/haribo\/\" \/>\n<meta property=\"og:site_name\" content=\"ZEISSIG\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-17T13:08:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeissig.de\/wp-content\/uploads\/2021\/04\/zeissig-referenzen-retail-shop-pos-haribo-02.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zeissig.de\\\/en\\\/references\\\/haribo\\\/\",\"url\":\"https:\\\/\\\/zeissig.de\\\/en\\\/references\\\/haribo\\\/\",\"name\":\"HARIBO - 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